CASE STUDY: LEGO Digital Solutions

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LEGO® applies its own approach of “systematic creativity” to adopting SAFe


“The combination of a structured system, logic and unlimited creativity encourages the child to learn through play in a wholly unique LEGO fashion.” —The LEGO Group


One of the world’s leading manufacturers of play materials, The LEGO Group is still owned by the Kirk Kristiansen family who founded it in 1932. With headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore, the company employs more than 15,000 people worldwide.

In 2014, LEGO Digital Solutions turned to SAFe to improve their collaboration model and seek out what they like to refer to as the “Land of Awesome.” Their story of transformation was presented at LKCE (Lean Kanban Central Europe) by LEGO’s Head of Project Management, Eik Thyrsted Brandsgård and Lean/Kanban Coach, Mattias Skarin from Crisp.

Much like creating something from LEGO® bricks, they built their transformation one piece at a time, starting with inviting 20 managers to a 2-day Leading SAFe class. From there, they began training the teams; first one, then another until they had 20 teams trained in SAFe. They approached every step as a learning journey, allowing for creativity along the way. When something didn’t seem like a good fit, they weren’t afraid to experiment. Taking results from Inspect and Adapt, they tweaked SAFe to their needs with a simple guiding principle, “Keep the stuff that generates energy.”

Their first PI Planning event—which they now refer to as their “center of gravity”—went better than expected, with the teams eager to take what they learned and apply it.

“You just can’t replace face-to-face communication, and PI planning is just a fantastic way to do that.”

Their presentation includes insights and lessons learned, such as:

  • You need critical mass
  • They can now better manage expectations
  • Don’t be afraid to experiment
  • To become good at something you need to practice it
  • Experimenting your way forward matters more than your selection of path

SAFe’s creator, Dean Leffingwell, calls their presentation, “One of the most insightful applications and presentations that I’ve yet seen on SAFe.” You can view their 45-minute video below.

Many thanks to Mattias and Eik for sharing their inspiring story!